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Found, National Geographic’s new Tumblr

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This week National Geographic unveiled a new Tumblr site completely devoted to showcasing some of the obscure photographs in its extensive archive.

Titled Found, the Tumblr was launched in celebration of the magazine’s 125th anniversary.

Dancing men brandish spears and palm-leaf shields in Fiji, November 1958.Photograph by Luis Marden, National Geographic

As you would expect from National Geographic, the photos published on Found cover all manner of cultures and eras.

The initiative is led by William Bonner, the curator of National Geographic‘s extensive photo archive in Washington, DC. Bonner has spent years rummaging around the magazine’s basement and said he is constantly finding new and fascinating images — many of which had been lost to history.

A Highland cow is bid on at an auction, May 1970.Photograph by Kenneth Macleish, National Geographic

Many of these photos have never been published and are rarely seen by the public,” the publication explains on its Tumblr. “We hope to bring new life to these images by sharing them with audiences far and wide. Their beauty has been lost to the outside world for years and many of the images are missing their original date or location.”

The magazine plans to add more “voices, stories, and artifacts” to Found over the months and years.

A grouper is examined by three kittens at Marineland in Florida, 1938.Photograph by Luis Marden, National Geographic



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